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Even if you create content, your resources may be wasted because people don't take the time to look at it. s such as ``I don't know where the contact button is'' or ``The input form is complicated and troublesome,'' this will not lead to conversions and the CV rate will be low. It will be. Even if you spend money and resources on SEO measures to get higher rankings, you cannot expect cost effectiveness if the CV rate is low.




Related article: Why is article content not converting? 5 ways to improve CVR content marketing Why is article content not converting? 5 ways to improve CVR 2021.03.16 Reader satisfaction decreases As stated in the JIS standard, usability is also affected by user satisfaction. In other words, websites and articles with poor usability will result in lower user satisfaction. If the level of satisfaction with a website decreases, there are disadvantages such as a decrease in the number of PVs and an inability to acquire fans.

There is also the risk that it could lead to a decline in the image of the company's brand. It is poorly rated by Google and does not improve search rankings. Google's tendency to emphasize usability can be seen from the fact that metrics such as "EAT" and "Core Web Vitals" are incorporated into Google's search algorithm. Therefore, a website with poor usability is likely to be rated low by Google.
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